Google Trend speaks, researchers listen.

June 27, 2008

The other day I met Google Trends, a powerful tool. I think still some unprecise, but it can bring useful info. I started looking at some of the keywords of my research interest, like “innovation” & “entrepreneurship”,  

Comparing searches of \

We can comment a few things. First, people are more interested in “innovation” than “entrepreneurship”. Even if some of us, keep saying that “Entrepreneurs or Intrapreneurs, We Couldn’t Innovate Without Them” (Mary Key, today). Second thing is that Copenhague and Singapore, are the  most interested city/regions in the world about innovation (Google dixit). Third thing, is that entrepreneurship is much more googled in developing countries. Which makes sense as they have the highest entrepreneurial rates in the world, and are the ones kicking Europe and US. Last thing to point out, that always in Christmas, people don’t care about these things, that’s funny to see in the graph. I always like to see things from a multilevel perspective.  

The experience economy

Aalborg learns about Experience Economy

Aalborg learns about Experience Economy


I looked at other words, but probably the most interesting is “experience economy“. Notice, that Aalborg (or Ålborg), it’s ranked as the number one place in the world more interested in this concept. In fact Denmark its by far number one country googling about it. My supervisor got quite excited when yesterday I saw her that. Of course that is not only my Department that has been interested in this subject, other in Aalborg also do.

So if you are interested in this issue, stay tuned. In fact, the word in the street says we will soon open a website about it.

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